Graphic Design and Marketing Campaign

Beyond the Road

AS SEEN ON https://www.sigmasports.com

As Part of their recent move into Gravel riding, Sigma Sports (a high end bike retailer based in London) requested a visual campaign which reflected this move towards more the looser, more adventurous genre of cycling.

Whilst still aimed at the racing and existing road riding community that Sigma have grown, the campaign was to encourage these people to explore past the currently norm - beyond the road.

Project was done as part of a design and marketing internship at Sigma Sports, summer 2024, to download the full graphical proposal booklet, click here.

Above are Mockup examples of hero Images.

Graphical Elements and Copy

Supporting Images - Additional Illustrations added to the images, both highlighting specific products within the images and adding a playful element to the existing images.

Meta Advertisement imagery - Purposefully simple to fit in with the existing meta imagery with a subtle additional contour lines element, to give a unique identity to the gravel specific adverts.

Live imagery